Ajit Singh Padam is one of India's most promising young advertising photographers. He holds a gold medal from the College of Art (Delhi University) and has worked at top-notch advertising agencies like Ogilvy & Mather, Lowe and Mudra in the past.
His stint in advertising instilled in him the fundamental understanding and discipline of his craft. His advertising background enables him to decode the larger communication idea and not just the visual context. Today, he can extract the photographic essence out of a range of subjects and balance the delicate line between the artistic and the functional.
Although his specialty is human & product photography, his command over a wide range of genres amplifies his versatility. The genres range from environmental portraiture, fashion, fine art and glamour to illustration, journalism, lifestyle, science fiction and traditional portraiture. His recent assignments cut across areas like advertising, architectural, product, celebrity & corporate branding.
Ajit is also the recipient of numerous awards at prestigious shows like Cannes Lions International Festival of Creativity, One Show, Goa Ad Fest, ADFEST Asia Pacific Advertising Festival and D&AD.